Storytelling

Using the five W's (Who, What, When, Where, Why) of a Story


One of the best practices for writers is to follow "The 5Ws" guideline, by investigating the Who, What, Where, When and Why of a story. 


If you can’t identify what makes your story unique and interesting, chances are nobody else will either.

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Gus Levy from Goldman Sachs told great stories and summarized one by saying, "We're greedy but we are long-term greedy." Storytelling is a great way to communicate culture and character. 

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Character is the term Grant uses to refer to a person's culture.

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I'm a storytelling junkie as you can probably tell from my collection below.

Adam Grant is #1 on my list.

Here's an article about storytelling that helps in cybersecurity training - https://www.wsj.com/tech/cybersecurity/cybersecurity-training-scams-9ffe486b?reflink=integratedwebview_share

Here's a great article on the neuroscience of storytelling (i.e., why it works to communicate) - https://www.inc.com/carmine-gallo/the-neuroscience-of-storytelling.html?utm_campaign=freeform&utm_medium=social&utm_source=twitter

A Harvard Review Article on "How to Identify and Tell Your Most Powerful Stories" - https://www.inc.com/carmine-gallo/the-neuroscience-of-storytelling.html?utm_campaign=freeform&utm_medium=social&utm_source=twitter

These are the storytelling lessons I learned from Steve Jobs - Fast Company
- https://www.fastcompany.com/90747313/steve-jobs-lessons-tony-fadell-build-book-excerpt

The 4 elements of good storytelling that will attract attention and inspire audiences. - Inc. -- https://www.stukent.com/expert-sessions/the-4-elements-of-great-storytelling/#:~:text=Joe%20Lazauskas%20explains%20why%20relatability,parts%20to%20telling%20great%20stories.


The next chapter in analytics: data storytelling | MIT Sloan -- https://mitsloan.mit.edu/ideas-made-to-matter/next-chapter-analytics-data-storytelling


Data storytelling https://www.instagram.com/p/CCBOUxgl5LT/?igshid=c7ru5650ws51 (Not working yet)