Storytelling
Using the five W's (Who, What, When, Where, Why) of a Story
One of the best practices for writers is to follow "The 5Ws" guideline, by investigating the Who, What, Where, When and Why of a story.
If you can’t identify what makes your story unique and interesting, chances are nobody else will either.
Who is driving the story? Who is it about? Who is affected? Who benefits? Who loses?
What has happened? What are the consequences? What does this mean for the reader?
Where is this taking place (building, neighborhood, city, country)? Where should readers go to learn more?
When did it happen (time of day, day, month, year)? When was the last update? When can you expect to learn more? When will the effects be felt?
Why did this event take place? Why is this important in the big picture? Why should readers care?
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Gus Levy from Goldman Sachs told great stories and summarized one by saying, "We're greedy but we are long-term greedy." Storytelling is a great way to communicate culture and character.
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Character is the term Grant uses to refer to a person's culture.
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I'm a storytelling junkie as you can probably tell from my collection below.
Adam Grant is #1 on my list.
Here's an article about storytelling that helps in cybersecurity training - https://www.wsj.com/tech/cybersecurity/cybersecurity-training-scams-9ffe486b?reflink=integratedwebview_share
Here's a great article on the neuroscience of storytelling (i.e., why it works to communicate) - https://www.inc.com/carmine-gallo/the-neuroscience-of-storytelling.html?utm_campaign=freeform&utm_medium=social&utm_source=twitter
A Harvard Review Article on "How to Identify and Tell Your Most Powerful Stories" - https://www.inc.com/carmine-gallo/the-neuroscience-of-storytelling.html?utm_campaign=freeform&utm_medium=social&utm_source=twitter
These are the storytelling lessons I learned from Steve Jobs - Fast Company
- https://www.fastcompany.com/90747313/steve-jobs-lessons-tony-fadell-build-book-excerpt
The 4 elements of good storytelling that will attract attention and inspire audiences. - Inc. -- https://www.stukent.com/expert-sessions/the-4-elements-of-great-storytelling/#:~:text=Joe%20Lazauskas%20explains%20why%20relatability,parts%20to%20telling%20great%20stories.
The next chapter in analytics: data storytelling | MIT Sloan -- https://mitsloan.mit.edu/ideas-made-to-matter/next-chapter-analytics-data-storytelling
Data storytelling https://www.instagram.com/p/CCBOUxgl5LT/?igshid=c7ru5650ws51 (Not working yet)